Rebranding the world's oldest & largest koala sanctuary, Lone Pine Koala Sanctuary. Despite a large portion of visitors consisting of international tourists, the repositioning of the brand sought to reconnect with the local market. Lone Pine Koala Sanctuary has long since been a popular destination for local school children, with a large emphasis on conservation for one of the biggest icons of Australia. Locals have reconnected with the sanctuary as a retreat within an expanding Brisbane metropolis.

Brand Identity & Signage / Wayfinding Design